LEGAL GUARD LAUNCHES CONSUMER PORTAL: EMBRACING DIGITIZATION THROUGH AUTOMATION
- Building solid consumer relations through Digitization
- Highlighting the Importance of Customer Relations
- Embracing the power of Technology
- Educating Customers on insurance
Legal Guard simultaneously launched their Consumer Portal and their revamped company website. The website saw updated content, refreshed layouts, and improved navigation for better conversions and site performance. It now contains a plethora of information on Legal Guard, their products and services, claims, complaints and appeals as well as the Library and finally, the Consumer Portal.
Through this portal, consumer can apply for premium covers for their business or personal legal needs through their commercial and domestic products such as Kgwebo Guard, Moemedi Guard, Prestige, Accident Guard and Tshireletso Premier. Legal Guard has continually offered consumers quality, affordable legal cover and has demonstrated its dedication to being the leading legal insurer in Botswana. Adapting to the pace of development will only make them more formidable.
“The fourth industrial revolution has undoubtedly shifted the lives of our consumers and failing to adapt would be failing our customers. Therefore, this digitization and automation process will make lives easier and bring us closer to them. This technology-driven change is an opportunity to aid all people, this includes leaders, policy-makers, different groups and nations. It allows us to harness converging technologies to create an inclusive, human-centred future. The real purpose of technology is using it to find ways to positively impact families, organizations and communities,” said Legal Guard Managing Director Kgomotso Ratlhaga
In today’s world, communication has become a very valuable commodity. Communication equals relationship. Communication reflects effort and commitment. That is why there are countless communication portals such as Facebook, Instagram, Twitter etc. and that is why they are so successful. People cherish communication. Technology has made it easier to communicate with one another and has connected the world.
Legal Guard has recognized the importance of communication with consumer. This is why they have decided to digitize their consumer’ journey through their Consumer portal. This portal will ensure the public at large can get access to legal solutions and communicate consistently and effectively with Legal Guard.
“The Consumer portal will be able to drastically serve different stakeholders by providing easy access to products and services offered, increasing interaction and engagement between consumers, and increasing consumer education,” Ratlhaga stated.
Changing the processes from analogue to digital will put the legal insurers ahead of competitors. This program will allow customers to enjoy personalized interfaces that make for a seamless and convenient browsing experience. Additionally, the consumer portal would enable 24/7 access to assistance, basic information and the utmost convenience.
